Yorkshire Radio, the county’s sport station, is delighted to announce its highest ever audience figures with more than 100,000 listeners tuning in each week to follow their teams around the region.
The figures from industry body RAJAR cover the period from March 29 to September 19 2010 and show Yorkshire Radio has a weekly audience of 93,000 listeners across the county, with a further 10,000 tuning in via 104.7 Minster FM for the networked coverage of every Leeds United game.
The average listener now listens to the station for 5.4 hours per week with total listening hours of 498,000 across Yorkshire. And, over the last 12 months the number of listeners to the station has increased by 27% and the amount of time listening has risen by 40%.
Yorkshire Radio’s success continues to be built on bringing must-listen sport to the region including exclusive commentary on all Leeds United games, and with a new deal agreed with the RFL to broadcast 50 Super League games in 2011 and a two-year media partnership with Yorkshire County Cricket for 2011 and 2012, the future looks bright for Yorkshire Radio at a time when other stations are cutting back on sports coverage.
Station Director Ben Fry said: “The latest set of figures show there is a real appetite for sport in Yorkshire and we are glad to be bringing more and more live sport to the region’s fans”