It’s not just the Wildcats squad that is seeing plenty of new faces in the off season. Behind the scenes there’s a lot going on in preparation for 2012.
The Wildcats have recently strengthened their Media and Marketing Department with two new members of staff.
Alex Beetenson joins as Creative Marketing Coordinator, putting her expertise to everything from branding to the matchday magazine.
Alex begins life at the Wildcats having previously worked for a number of high profile companies.
After completing a degree at Leeds University, Alex worked in publishing for the European Respiratory Society Journal before becoming freelance and working for Direct Golf and Caboodle as well as spending time working in France.
Alex was recruited by m2r Ltd., Official Recruitment Partners of the club and is the second person to join the Wildcats’ office staff thanks to to Munir Mamujee’s team, following hot on the heels of Club 1873 Membership Manager, Jonny Wootton.
Andy Morgan has also begun work as the club’s new Media Manager targeted with developing the club’s media profile as well as an increased communication via social media and Wildcats TV.
Andy returns to the Wildcats after spending the 2009 season as Media Coordinator before leaving to take up the position of Media Executive with Hull KR.
At Craven Park, Andy was part of the team that received a Royal Television Society Yorkshire Award for Hull KR.tv and gained invaluable experience in a city where rugby league is constantly under the spotlight.
Originally from South Wales, Andy graduated from Leeds Trinity and All Saints in 2009 with a 2:1 in Sports Journalism.
Andy will work closely with Media and Marketing Coordinator Alice Furbisher, a Marketing and Communications graduate from Hull University who has now been at the Wildcats for over a year in a time when the eyes of the rugby league media were firmly on the club in the lead-up to the Super League license announcement.
With a family background in both professional Rugby League and Journalism, Alice has the knowledge and skills to promote the club through the media and generate successful marketing campaigns to increase attendance and awareness.
m2r Employee of the Year, Nicola Richards completes the Media and Marketing team at the Wildcats. A Wakefield fan, Nicola has been at the club for four years in her role as Marketing Coordinator and has extensive experience working within the Wildcats media and marketing team.
Nicola graduated from the University of Huddersfield in 2008 with a Bsc Honours degree in Health and Sports Studies.
Focusing on direct and awareness marketing, one of Nicola’s key roles is to set up marketing campaigns to attract new supporters and convert them into match attending fans, right through to becoming club members, with a target of growing the fan base and number of members the club has year-on-year.
Chief Executive James Elston commented: “We’re pleased to welcome Alex and Andy to the Wildcats and I’m sure they will both add something to what is already a very good media and marketing department.
“There are many different facets to the media role so having Andy and Alice both working on that will enable us to get the most out of everything from mainstream media to social and new media plus raising the profile of our players within the local area.
“Demand for tickets are reaching unprecedented levels and we have new fans excited to be part of the new era at the Wildcats.
“With Nicola’s role now taking more of a focus on tickets we can ensure that our new fans get the best possible experience and want to become part of our ever growing number of season ticket holders.”