Leading UK Optician Specsavers, the most trusted optician¹, today announced that it has agreed to become The Official Optician and Hearing Care Provider of the 2013 Rugby League World Cup. As part of this exciting partnership it has also agreed to become the Official Sponsor of the Match Officials for the Tournament.
The unmistakeable Specsavers logo will be emblazoned across the front of the newly-unveiled match officials’ kit, which features a unique and eye-catching striped design.
Specsavers will also receive extensive branding visible on match-days through perimeter boards, metre markers and corner posts.
Specsavers sponsored the match officials during the recent British and Irish Lions rugby union tour of Australia and Hong Kong. They also sponsor Scottish Football Association match officials as well the RaboDirect PRO12 rugby league and the Irish Ladies GAA in the Republic of Ireland.
Richard Holmes, Specsavers marketing director said: “Good eyesight is clearly very important in competitive sport. While exciting technological innovations are on hand to aid match officials, they will always rely on their personal judgements too.
“This sponsorship builds on our existing sporting pledge, helping the experts to see in sport and at Specsavers we’re glad to do our bit and offer them the best support possible.”
RLWC2013 Tournament General Manager, Sally Bolton said: “It is fantastic news to welcome Specsavers as a partner of Rugby League World Cup 2013, they are a perfect match for sponsorship of the RLWC2013 match officials.
“We are excited about making the most of the partnership as we continue to the countdown to Rugby League World Cup 2013.”
Rugby League World Cup 2013 kicks off on October 26 with a spectacular Opening Ceremony under the roof at the Millennium Stadium in Cardiff, and a mouth-watering double header of matches featuring England’s clash with Australia and co-hosts Wales in action against Italy.
To make sure you will BE THERE buy now at www.rlwc2013.com/tickets or call the 24-hour Ticket Hotline on 0844 847 2013.
¹ Source: YouGov Plc online survey of 2,272 adults, July 2013
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