posted on 12 February 2014

Wildcats Stars, Peter Fox and Danny Washbrook, along with Trinity Mascot Daddy Cool, arrived at Sainsbury’s Trinity Walk and helped launch the 10th year of the Supermarkets Active Kids campaign.

The Wildcats are pleased to help launch the new Sainsburys campaign.

176 organisations are now registered in Wakefield and over £136 million worth of equipment and experiences have been donated nationally since 2005.

Wildcats Director of Education, Mark Winder, said: “We’re delighted to help launch the Active Kids campaign this year.

“It has been a great success in providing local children with a greater opportunity participate in sport and that is a key aspect of what we do as a Trust.

“The addition of the new cookery and nutrition toolkits is very welcome given the obesity stats for Wakefield and will help educate our young people on the right things to eat.  Our players are fantastic role models in that aspect and we’re proud to be associated with the Active Kids campaign.”

Customers can now collect vouchers in-store and help registered schools, groups and clubs across Wakefield receive equipment and experiences.  The scheme has launched seven months ahead of key changes to the national curriculum on cooking and healthy eating, where all pupils between the ages of seven and 14 are to be taught cookery from September.

To support these key changes, over 100 new cookery and nutrition tool kits have been added to the range of sports and cooking equipment on offer as part of the voucher exchange for schools, Scouts and Guide groups and clubs.

Meanwhile, teacher resource toolkits, developed in collaboration with the British Nutritional Foundation and the Department of Education, will equip school children with the materials, ingredients and knowledge to learn the skills to lead healthier lives.

Sainsbury’s Wakefield customers have until 20th May to collect vouchers. Sainsbury’s Store Manager Sean Higgins added: “Throughout the last 10 years, our customers have played a key part in helping young children understand cooking and healthy eating from a young age With lots of great incentives this year and a greater focus on healthy eating and nutrition, we hope all of our registered schools, groups and clubs across Wakefield have fun collecting over the next few months”.

This is Wakefield. Together We Are Stronger.

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