posted on 30 July 2014

Sainsbury’s Trinity Walk have announced that the Wakefield Community Trust will receive a year’s worth of fundraising and awareness support.

Matt Ryan joins Jo Riddell of the Wakefield Community Trust, Daddy Cool and members of Sainsbury's staff to mark the partnership.

The charity, who support young people especially, though not exclusively, and those who are disadvantaged or deprived through Physical Activity, Health, Education and social inclusion in Wakefield, will be the new Local Charity for the Trinity walk store.

The retailer’s Local Charity scheme is now in its sixth year and gives customers the chance to vote for their favourite local charity to be considered to receive a year’s worth of support from their Sainsbury’s store. The scheme has raised over £6 million to support local charities since 2009.

The Trinity walk store has had great success in supporting previous local charities and last year raised £20,000 for Yorkshire Air Ambulance.

Customers had a huge say in this year’s announcement and voted in-store and online between 28th May and 8th June. The store colleagues then decided that Wakefield Community Trust were the best charity for them to work with to make a real difference.

Mark Winder from the Wakefield Community Trust said: “We as a charity use the brand of Wakefield Trinity Wildcats as a tool to engage, inspire and promote achievement within our community.

“By working with The Sainsbury’s on Marsh Way, we will be able to market ourselves, raise some much needed funds and make an even bigger difference in Wakefield for Wakefield people.

“The store has 30,000 people coming through its doors every week and we want people to know the good work that we do. What better way to do it than with a supermarket that works for its community.”

Sainsbury’s Trinity walk Store Manager, Sean Higgins added: “We’ve had a great response from our customers this year, both through in-store and online votes.

“We’re delighted to have chosen a charity which touched many of our colleagues’ hearts. We will now be working closely with the charity to ensure they really benefit from being our Local Charity for the next 12 months.”


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