AN INSIDE LOOK TO HOSPITALITY AND CORPORATE AT WAKEFIELD WILDCATS

posted on 6 May 2015

The Hospitality and Sponsorship revenue streams provide an essential and worthwhile income stream to enable the Wildcats to continue in Super League.

Commercial Manager, Verity Thomas, who is in charge of the department joined towards the back end of last season from Premier League side Manchester United Football Club.

“My job is ultimately to generate commercial revenue for the club” explained Verity. “It is challenging and the role is very different to the one I previously had in football.

“I think I needed a challenge!! I liked the idea that I could really make a difference at a club like Wakefield Trinity, making changes and bringing in some fresh new ideas. It seems to be working.

There is a lot of hard work and dedication behind the scenes that goes into the job, to make sure everything runs smoothly, not just during the season, but throughout the year. Whether that is the restaurant and executive boxes, or making sure that the club sponsors have their boards, banners or signs placed around the ground.  

“The stadium needs a lot of preparation on game day” said Verity. “More than what most people think.

“I need to make sure that the restaurant and all our executive boxes are prepped and I work closely with our Catering Manager in regards to the food that is served. Win, lose or draw on the day, the hospitality still needs to be at the highest standard.”

These fresh ideas can be seen throughout the club, “we have new sponsors on our board, our 1873 Suite has been extended, meaning we can fit 120 people into our restaurant and hospitality” continued Verity. “We are always looking at different way that we can develop the ground and enhance our offering to customers.”

Wakefield Trinity Wildcats is proud to offer corporate and hospitality to any individual or business, as Verity explains, “Wakefield Trinity is a brilliant brand to be affiliated with. There are vast opportunities to get involved with the Wildcats. Anybody can use the facilities.

“Our sponsors range from the large corporate businesses that most will have heard of, down to an individual wanting to market their business in Wakefield.

“Not only do we have thousands of spectators through our gates on a fortnightly basis, but we are closely linked with the local community of Wakefield. The majority of our sponsors want to win business off the back of their partnership with us and when that happens, it is great to see. Ultimately that is what it is all about.”

Places are still available to book for the Ladbrokes Challenge Cup fixture v Leigh Centurions on Sunday 17th May. It has been announced that the Quarter Final draw will commence straight after the cup tie in the 1873 Suite live on BBC Two. Guests in the Suite will have a front row seat to all the action.

For more information or if you are interested in booking a table in the 1873 Suite or an executive box for future fixtures, you can contact Verity on 01924 211611 or by email, verity.thomas@wakefieldwildcats.co.uk.

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